About Orange Brands Management

Orange Brands Management is a global restaurant group including SUSHISAMBA® with locations in Amsterdam, Miami, Las Vegas and London and 24/7 eatery Duck & Waffle also in London.


Orange Brands Management’s mission is to create impressive venues, deliver unpredictable, multi-sensory experiences, set trends in the hospitality industry, and place culinary excellence at the core of everything we do.




Shimon Bokovza’s restaurant concepts pair triumphant design with innovative, critically-acclaimed cuisine. A creative visionary, Bokovza’s ability to create multi-sensory brand experiences has made him an industry trend-setter for decades.

As with everything he touches, Bokovza started big: At age 21, he established and built Israel’s first and only ski resort, Neve Ativ – which still flourishes today. After graduating from Cornell’s School of Hotel Administration, Bokovza began building a series of memorable restaurant brands in Philadelphia including Harvest, Apropos and the Amazon Club – the first outdoor dining/dancing spot along the Delaware.

Bokovza opened the Amazon Club to NYC in the early 90s, bringing the jungle-inspired design, Brazilian soundtrack and al fresco experience to a formerly abandoned Hudson River pier. The Amazon Village NYC boasted Hudson River views of the World Trade Center, a manmade sand beach, two volleyball courts, a golf driving range, mini golf course, marina and open-air dining and dancing. He brought the concept to the Hamptons with the Amazon Sag Harbor.

Bokovza opened the Kit Kat Klub, a theater-nightclub in Times Square alongside partners Danielle Billera and Matthew Johnson. Featuring burlesque entertainment and Weimar Republic-inspired décor, the Kit Kat Klub sprung to life immediately following performances of Sam Mendes’ four-time Tony Award-winning Roundabout Theater Cabaret revival.

In 1999, Bokovza opened the first SUSHISAMBA in NYC, a global brand that continues to thrive today. Bokovza also curated Graffiti Gone Global, an art exhibit he created for several Art Basel Miami seasons celebrating the world’s most notorious graffiti artists. Bokovza’s other concepts include SUGARCANE raw bar grill, Duck & Waffle, and Duck & Waffle Local with several new and exciting brands currently in development.

Patricia Gonzales CAO Orange Brands Management



Patricia Gonzales has been a crucial part of the company’s success since 2000, when she joined just one year after the first SUSHISAMBA opened in NYC. Alongside the CEO and Managing Partners, she has been instrumental growing the company from the original core executive team of four to the current global management and supervisory team of over a hundred and the global team of approximately 1,000+ employees.

Patricia graduated Magna Cum Laude with B.A. in Psychology at Stony Brook University, and has always had a passion for understanding people. She truly believes that a company is only as strong as its people, and that effective operations and lucrative businesses are impossible without fostering strong professional and personal relationships.

During her tenure, Patricia has built the human resources and accounting departments, earning titles ranging from Controller to Executive Director of HR. In 2011 she secured the role of COO. Most recently, she has taken on the title of CAO to reflect her role overseeing the entirety of the senior global management workforce and the performance of the daily operations including finance, marketing, event sales, restaurant operations and human resources.

Patricia acts as a trusted partner to each Head of Department, providing leadership, support and counsel on budgeting, recruitment and employee relations with an emphasis on strategic planning and policies, procedures, and controls. Recruiting is one of Gonzales’ passion-points; she is always looking for enthusiastic and passionate people to join the OBM team, and invites anyone interested to apply.


Samba London Limited Gender Pay Gap Report

In accordance with the Equality Act 2010 (Gender Pay Gap Information) Regulations 2017, private sector employers with over 250 employees are required to report six metrics relating to their gender pay gap as of the 5th April 2018 which was the snapshot date. The data must then be published onto the government sponsored website and our own website.


Orange Brands Management prides itself on community involvement and giving back. Throughout the course of the year, each restaurant supports numerous global, national and regional causes by participating in, or hosting, charitable events. A listing of charitable outlets includes, but is not limited to:

    Orange Brands Management is a global restaurant group including SUSHISAMBA® and 24/7 eatery Duck & Waffle with locations in New York, Miami, Las Vegas and London.


    17 East 16 Street, 2nd Floor


    +1 212 604 0600